You have an idea for a business and you go to action. You set up a company, you are full of optimism and willingness to work, and in your imagination, you are already counting great profits. However, stop for a moment and check if you will not make mistakes that may bury your business from the very beginning. The data shows that many companies are unable to stay on the market for more than a year or two. If you do not want your brilliant business idea to fail, find out what mistakes should be avoided from the very beginning of running your own business in the e-commerce sector.